Client Work
Client: The leading producer of plant-based spreads globally
Industry(s): Consumer packaged goods, sustainability
Brief: Produce social content to increase brand awareness
Role: Digital strategist and art director
Actions:
Examples:
ESG Report
Year in Review
Industry(s): Consumer packaged goods, sustainability
Brief: Produce social content to increase brand awareness
Role: Digital strategist and art director
Actions:
- Scheduling a consistent flow of both organic and paid content
- Assisting with launching their first ever ESG report
- Working with their creative agency to produce a variety of creative assets
- Leading art direction & storyboarding as well as managing copy editors
- Designing an engagement strategy focused on community management
Examples:
ESG Report
Year in Review
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Client: A non-profit representing the concrete & cement industry in the USA
Industry(s): Construction, sustainability
Brief: Using social media to promote their Roadmap to Carbon neutrality
Role: Digital strategist and creative liaison
Actions:
- Integrated approach with the broader media relations team
- Advertising focus on X (formerly Twitter)
- Managing and mentoring junior colleagues
- Working with designers in-house on social-first creative assets
- Liaising with c-suite and a variety of executive stakeholders
Examples:
Social-first Content
Media focused Content
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Client: A global supplier of filtration, separations & purification products
Industry(s): Industrial machinery, sustainability
Brief: Drive awareness of the transition to green energy
Role: Art director and creative liaison
Actions:
- Working across markets with colleagues from North America
- Adapting creatives for paid optimisation across a variety of mediums
- Ideating new ways to interact with our audiences with creative
- Supporting the social media advertising team on execution
- Reporting on success, failures and ways to improve
Examples:
Paid Media Assets
Publication Design
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Client: Government organisation promoting KSA as a tourism destination
Industry(s): Tourism
Brief: Drive awareness & online attendees of WTTC’s Global Summit Riyadh
Role: Digital strategy co-lead
Actions:
- Designing community management & crisis response protocols
- Working closely with the paid media team on optimisation
- Liaising with various internal government bodies and external speakers
- Garnering millions of livestream views for the event with content output
- On-the-ground support for two weeks in Riyadh
Examples:
Social Media Content
Community Management